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Advanced Sales & Customer Skills

Professional Persuasion Skills

Develop ethical and effective influence skills for business conversations. Focuses on credibility, message structuring, and persuasion without pressure.

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How this programme works

Focus is on influencing outcomes through credibility, structure, and clarity rather than pressure or manipulation.

Expected outcomes

  • Structured persuasion techniques
  • Improved message framing
  • Ethical influence capability
  • Greater confidence in high-stakes conversations

What can be customised

  • Sales, commercial, and senior client-facing roles

Part of Sales & Customer Skills. Common business problems, audience and customisation context for this capability area are covered on the category page.

In this capability area

Also in Sales & Customer Skills.

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Customer Service Excellence

Build consistent, high-quality service capability across customer touch-points. Covers service mindset, issue resolution, and managing customer expectations.

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Foundational

Client Interfacing Skills

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Core

Consultative Selling Skills

Build the ability to diagnose customer needs, frame value, and guide buying decisions through structured conversations. Focuses on questioning, listening, and solution alignment rather than scripted selling.

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Ready to discuss this programme?

Let's shape it around your team.

Tell us about your context and we'll advise on scope, sequencing and delivery for Professional Persuasion Skills.

Discuss this programme
  • Delivered on-site, virtually or hybrid
  • Scope and duration adapted to your organisation
  • Can be combined with related programmes