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Core Sales & Customer Skills

Consultative Selling Skills

Build the ability to diagnose customer needs, frame value, and guide buying decisions through structured conversations. Focuses on questioning, listening, and solution alignment rather than scripted selling.

How this programme works

Participants learn to diagnose needs, frame value, and progress opportunities through effective questioning and listening.

Expected outcomes

  • Structured consultative sales conversations
  • Stronger customer needs diagnosis
  • Value-based solution framing
  • Reduced reliance on scripted selling

What can be customised

  • Sales and client-facing roles

Part of Sales & Customer Skills. Common business problems, audience and customisation context for this capability area are covered on the category page.

Ready to discuss this programme?

Let's shape it around your team.

Tell us about your context and we'll advise on scope, sequencing and delivery for Consultative Selling Skills.

Discuss this programme
  • Delivered on-site, virtually or hybrid
  • Scope and duration adapted to your organisation
  • Can be combined with related programmes